avoid top mistakes that are costing you customers!
What you don’t know is hurting your brand. Learn for FREE which top marketing and merchandising mistakes you are making that are pushing your customers away and how to avoid them to start making sales. Click the link below to get your FREE sales resource…NOW!
Nichole Simms
I help Established Boutique Owners and Fashion Brands Grow to the next level in their businesses. Where can i take your business?
NEW RELEASE!!
NEW RELEASE!!
New Release! AI and The Art of Retail is out now — learn how to merge style + strategy with AI. [Shop on Amazon!]”
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No fashion business is the same. Each one is unique. That is where I come in! I create tailor-made solutions and develop personalized strategies to solve your unique challenges so your business can scale and have the fashion brand of your dreams!
Retail visual Marketing Strategist
I help eSTABLISHED fashion brands and boutiques scale with strategic Sales, Marketing, and Visual Merchandising plans designed for multi-location growth, stronger brand presence, and increased profitability—powered by 35 years of proven retail and marketing expertise.
Hi, I’m Nichole — The Boutique Expert.
I help boutique owners and retail brands figure out what’s really standing between where their business is today and where they want it to go next.
With 35+ years of retail, visual merchandising, marketing, and multi-store leadership experience, I bring the strategies, standards, and expertise I’ve used throughout my career working with and supporting brands such as Nike, Adidas, The North Face, Forever 21, Ann Taylor, Express, Kate Spade, Spanx, and Swarovski—and translate them into strategies independent retailers and growing brands can actually use.
Because growing a successful retail business takes more than posting on social media, having a beautiful website, or carrying great products.
I look at the whole business.
From your visual merchandising and customer experience to your marketing, website, inventory, pricing, promotions, sales strategies, and opportunities for expansion, I help you uncover what’s working, what’s being missed, and where you may be leaving sales and growth on the table.
My Approach Is Different.
I don’t believe in handing every business the same formula.
I analyze your business through the lens of retail strategy, visual merchandising, marketing, sales, and brand growth to identify the opportunities that make sense for your customer, your brand, and your goals.
Then we turn those insights into a clear, realistic strategy you can actually execute.
Whether you're working toward your first six figures, trying to break through a sales plateau, expanding your retail presence, or building beyond seven figures, my role is to help you see your business differently, make smarter retail decisions, and know what to do next.
You don’t need more random tactics.
You need clarity. You need strategy. And you need a plan built for the business you’re actually trying to create.
That’s where I come in.
Jimmesha Mickins
Owner/Founder of Mick’s Mix
Natural Hair Products
“I met Nichole shortly after starting my business last summer. During our first meeting, we instantly connected. She is very knowledgeable and helped propel my brand forward. Since consulting with her, my business has literally doubled—as in a 100% increase. She gave me the guidance I needed to change my way of thinking and ultimately my brand.
I am forever indebted to Nichole, for being the experienced professional I needed to jump start my business! Once I hit the NYSE, free products for life, Nichole! I MEAN IT!
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Work WITH me!
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1:1 Coaching
The ideal choice if you want personalized coaching that is tailored to your goals and business.
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Sales Boosting Resources
Get access to a variety of sales, marketing, and visual merchandising tools all designed to boost traffic and sales.
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Get the answers you need to scale your business today!
It all began with an idea. You had a passion and now you took a leap of faith to pursue it. Now your successful, but your stuck. You hit 7 figures, but now what? What do you need to do to move your brand and business forward? Well, let me help.
In my 2 Hour VIP Grow Your Brand Intensive, you will get a complete assessment of your retail business. (online or brick-and-mortar). We will tackle 3 of your biggest business goals in a detailed, customizable, and easy to implement strategic plan. You will get a month’s worth of coaching and actions plans all in 2 power packed hours! Get the detailed information you need to get your business to the next level…Fast!
start Growing your online sales…today!
The online store space can be both rewarding and challenging for any retail and fashion brand owner. How do you make your brand stand out? How do you attract and retain customers? How do you increase sales and market share? All very good questions that you need answers to if you want a successful online brand.
Get the steps you need to make sales now with my FREE resource “ 5 Secrets for Online Store Sales”. Click the button below to start increasing your sales with just 5 easy to implement steps…for FREE!!!