Do You Have a Strategy?
Hey guys! Being a Boutique Owner, you know all of the different challenges and obstacles you deal with on a daily basis.
What lines should I buy… what is the best use of my advertising budget... what should my markdown strategy be… when should I go to Market this year (or can I afford it at all)….?
With the way the world is now, these challenges are still there, but with added twists and turns. ( Markets aren’t open, but vendors are still selling online)
But the top two concerns you tackle in almost every decision you make are still #1 Sales and #2 Traffic — and how to increase them both.
As a Boutique Owner during Covid-19, you have had to make some pivots and do things a bit differently. Things are working out ok… but it could be better?
They could be with a really good Sales Strategy. A good Sales Strategy is a plan that helps you navigate through every aspect of your business. Most business owners think that they have one in place and that they have thought of everything. But more times than not, this is not the case.
A sound Sales Strategy will ensure that you make it through this crisis ok and even better than before by touching all of the following:
Your Brand
All aspects of your Marketing
Merchandising Techniques
Attracting clients
Retaining clients
Empowering your employees
Reassuring you customers
Drive consistent SALES!
How do you know if you have a sound Strategy? Answer these questions:
Do I know exactly who I am as a brand and how every aspect of my online and offline presence reflects this?
Do I have plans in place to increase traffic to my online store on a regular basis?
Do I have a plan in place to increase traffic to my brick-and-mortar store once I am allowed to reopen?
Do I know the different Sales strategies needed to get results in my brick-and-mortar vs online?
Do I know ALL of the needed Merchandising and Marketing strategies that can produce sales for MY business?
If you answered YES to ALL of these questions… CONGRATULATIONS! You are ahead of the game.
If you couldn’t… then it’s time to focus on YOUR Sales Strategy so your business can have its best year yet…
Even now!
Over the next few weeks, I will address all of these questions and how they affect the success of your business. After this series, you will have all of the tools you need to draft a Strategy of your own that will bring your Boutique to the next level and through this crisis.
Being online is a very important aspect of your total Sales Strategy for your Boutique. To learn how to use the Top 5 Merchandising Secrets to jump start your online sales check out my FREE Video Training here. It goes step by step through the 5 Top Secrets you need to ensure that your online store/boutique is set up to attract and retain customers and push you past your competition so you can consistently make.. SALES!
Let’s do this!
Nichole
